Competing with Giants Essay Example | Topics and Well Written Essays - 500 words

Competing with Giants - Essay Example For example, Honda had to spend aggressively in order to identify customer needs and wants. While the local manufacturer of scooters, Bajaj had a competitive advantage over Honda as the company was aware that consumers in India wanted a low cost, durable and easily accessible and maintainable machines. Bajaj had been around for so many years that it was able to establish and maintain a good relationship with customers and was well aware about society trends. Another distinguishing factor between Bajaj and Honda was the element of supply chain. Bajaj relied on itself to distributing motor scooters while Honda relied on local producer. â€Å" Strategic intent is to provide the company a focus for developing strategic plans that allow the firm to move closer to achieving the strategic intent. Strategic plans focus on means to the end, while strategic intent clearly defines the ends and leaves the means unconstrained. Strategic intent leaves room for improvisation and opens innovation opportunities†. These plans have to be understood by every employee in the company to unite than and follow the company’s commander, in order to attain firm’s goals. It also provides an indication of the firm’s techniques which make the firm unique in managing business or outlines an organization’s priorities. It can be distinguished through experience or by knowing how the firm is tending to handle business in comparison to its competitors. For example, Starbucks has realized the importance of high quality of coffee beans that are imported from Brazil and a lovely atmosphere enables a customer to enjoy their coffee. The organization offers a variety of coffee and has employed highly experienced coffee producers while employing specialized equipment’s in order to meet consumer expectations. It even allows consumers to buy their products from anywhere. These are signs of a firm’s